From Initial Vision to Skincare Clinic Launch
I created all branding and design elements for skincare brand ‘Kleam’ from inception through its evolution into a physical clinic space that opened in January 2025.
My comprehensive approach integrated design strategy, visual identity development, UX optimization, and AI-based design innovations.
Restore Your Skin's Radiance, Kleam Clinic Korea
Vision
Kleam Dermatology aims to help everyone rediscover the inherent radiance of their skin. Our medical team, comprised of experts who continuously research aesthetic standards and trends from diverse countries, provides customized beauty solutions that transcend racial boundaries, addressing the unique skincare needs of each individual.
Brand Core Value
01
High Quality
02
Trendy & Innovative
03
Authentic & Trustworthy
Brand Essence
At some point, we’ve all experienced that radiant glow. Kleam is about rediscovering the natural brilliance that has always been yours.
01
Essence
Pure beauty at its core
02
Radiance
A glow that shines from within.
03
Reclaim
Take back your skin’s natural brilliance.
Brand Story
Kleam, Reclaim Your Youthful Gleam
Beautiful and vibrant skin is the characteristic charm of contemporary Korean women. Women who love their own unique beauty and manage it wisely have a special charm and radiant charm. Kleam is a combination of K, meaning contemporary Korea, Gleam, meaning light, and the sound of the word “glamour” in Korean, symbolizing the persona of Korean women with special beauty. My own beauty expressed through beautiful skin, Kleam Dermatology will help you find your own light.
Brand Color
Brand Guide
Website - Desktop | Mobile
Brand Video
Instagram Content Design
Product / Package Design
End-to-End Brand Development
Working across multiple design disciplines, I established Kleam's cohesive brand ecosystem - from initial identity conceptualization to the complete spatial and digital experience of its first physical location. This multifaceted design process involved:
- Crafting the foundational brand strategy and visual language
- Designing the product packaging system and digital touchpoints
- Developing the in-clinic customer journey and experience
AI-Powered Design Process
AI technology was comprehensively leveraged throughout the entire design process. From the initial conceptual phase, I utilized Midjourney to generate mood boards that captured Kleam's essence and visual direction. This AI-powered approach continued through brand film production, where Runway's advanced capabilities enabled the creation of sophisticated visual content that perfectly embodied the brand's identity.
Physical Manifestation
The January 2025 clinic opening represents the culmination of this holistic design approach, bringing Kleam's brand promise into a tangible, immersive environment where digital and physical experiences seamlessly integrate.