The Smart Switch app serves as a dedicated tool for users to seamlessly transfer data from their previous phone to a new Galaxy device. It's an essential step for users who have acquired a new Galaxy phone, marking it as a pivotal starting point for their Galaxy journey.
First step to Galaxy
With the mobile industry reaching saturation, phone manufacturers strive to capture new users and retain existing ones. Smart Switch goes beyond merely transferring data; it serves as a crucial visual element, forming Samsung's initial impression.
For all ages
Targeting users of all ages, the app addresses the challenge of simplifying technology-based tasks, particularly in facilitating the transfer of data, which often involves technical knowledge.
What we heard from users
The previous version on the right suffered from many user voices due to its inherent limitations of being technology-based.
Why do users feel more steps in Galaxy even through iPhone has more?
Smart Switch had 10 steps, and Move to iOS had 11 steps. However, in the user's eyes, Smart Switch seemed to have more steps. Why is that? Whatever the reason, the solution is not to reduce the number of steps.
The thing is not number of steps, but how it feels
Ensure users find data transfer simple and effortless.
Transferring data may not be rocket science, but it's not a breeze for everyone. We aimed to streamline tasks to the point where even a first-time phone user, like a grandmother, could efficiently handle them.
01
Less cognitive burden
02
Less options to choose
03
Less text to read
Easy Start to End
For an easy first start, Send/Receive is much easier for users to get started with than the technical aspects.
Simply structured layout
The layout consists of three sections: a prominent title for the process, a brief title for the user's task, an illustrative image, and action buttons. Additional assistance is available through detailed explanations if needed.
Easy understanding through image-based communication
Smart Switch requires different steps on your old and new devices, which can confuse users. To simplify, we redesigned the process using phone-centric images for clearer guidance.
I created nearly a hundred design sketches, especially for the first screen. I tested almost every visualization technique and phone layout, from realistic illustrations to simple line drawings. And the final design that was selected is the image on the right above.
Over 1 billion times downloaded
Review went up from 3.9 to 4.1
I played a key role in designing Samsung Smart Switch, simplifying the phone transfer process for millions of users. By introducing a more intuitive, image-based user experience, I reduced confusion between old and new devices, making data migration seamless. Following these UX improvements, the app’s user rating increased from 3.9 to 4.1, reflecting enhanced user satisfaction and engagement. With over 1 billion downloads, Smart Switch continues to be an essential tool for effortless device transitions. In recognition of his achievements, I was awarded the highest performance rating on the team of the year.