Overview
The Samsung Galaxy S6 Avengers collaboration was a high-profile global marketing campaign created through a partnership between Samsung Electronics and Marvel Entertainment. Timed with the release of Marvel’s blockbuster film, Avengers: Age of Ultron, the campaign aimed to leverage the massive popularity of Avengers characters to promote the new Galaxy S6 smartphone.
Concept art in UX
Bring Avengers into Galaxy
I developed visually compelling designs that seamlessly integrated Avengers' iconic imagery with Samsung's brand identity.
Design
I created the overall concept direction for the Avengers theme. The keypad design in particular was at the intersection of UX design and concept art.
I used diagonal lines visually to highlight the Galaxy S6's edge display in particular, creating a futuristic and mechanical feel.
I'm interested in digital art and used to draw in my free time. That experience helped me a lot in designing Avengers wallpapers.
The Avengers Theme has gained a lot of popularity and can be downloaded from the Galaxy Theme Store.
Impact
I led the graphic design for Samsung Galaxy S6's promotional campaign in collaboration with Marvel's Avengers, significantly enhancing brand visibility and consumer engagement. The Avengers-themed promotion successfully leveraged the global popularity of Marvel characters, creating widespread excitement and media attention. This strategic partnership not only boosted product appeal among Marvel fans but also strengthened Samsung's innovative brand image, resulting in increased sales and heightened consumer awareness worldwide.